WHEN COMMUNICATION MATTERS
At KCS Public Relations, connecting and relationship building define WHO we are, WHAT we do & HOW we do it! Providing solid public relations expertise that leads to powerful connections between companies and community.
We partner with clients from all sectors – non-profit to industry and small business to transportation and infrastructure projects – providing custom communication strategies to meet any business challenge or opportunity.
AND BTW,
COMMUNICATION ALWAYS MATTERS!
WHO WE ARE
In this ever-changing digital era, CONNECTING is getting more challenging by the hour…minute…second! KCS Public Relations believes relationships are built and maintained when we communicate effectively, make authentic connections and have meaningful interactions. At KCS|PR, our mission, vision and i-values speak to our belief in connection, dedication to our clients and a commitment to how we work.
MISSION
We empower our clients to find their voice, express their core values and build relationships to connect with those they depend on and serve.
VISION
To be the Coastal Bend’s premier public relations firm known for building awareness, inspiring understanding and creating harmony between business and community.
WHAT WE DO
Since 2002, KCS Public Relations has been making connections for our clients through strategic engagement with stakeholder groups, customers, affected neighbors, decision-makers and community leaders. We do this by developing a customized communications plan tailored to your highest priorities and available resources. Working in partnership with our clients, we design and create or enhance and amplify public relations strategies, not duplicate them.
#WhenCommunicationMatters
WE HELP CLIENTS:
Manage your business reputation and public perception.
Identify and address arising opportunities and/or challenges.
Gain exposure, publicity and increased awareness of your business.
Respond and clearly communicate when a crisis occurs.
Ensure decisions and actions align with your business goals and objectives.
HOW WE WORK
KCS Public Relations begins by learning about your business and the environment in which you operate. We then identify solutions and determine your path forward based on sound strategic communication principles. We believe in and work from a proven methodology prescribed and supported by the Public Relations Society of America (PRSA).
WHO?
Identify Target Audiences
WHY?
Define Long-Term Goals
WHAT?
Determine Project Objectives
HOW?
Strategic & Tactical Approach
SERVICES
- Strategic Planning & Message Development
- Governmental & Public Affairs
- Small Business Marketing & PR
- Stakeholder Engagement & Public Meetings
- Community Relations, Partnerships & Networking
- Crisis Communications & Issues Management
- Media Relations, Monitoring & Training
- Branding & Marketing Consulting
- Contract Oversight & Compliance
- Research, Focus Groups & Surveys
- Social Media & Digital Content Campaigns
- Publicity & Promotional Planning
- Special Event Planning & Support
Please see Categories below for a more detailed list of customized services.
- STRATEGIC PLANNING & MESSAGE DEVELOPMENT
- STAKEHOLDER ENGAGEMENT & MEETINGS
- GOVERNMENT AFFAIRS
- MEDIA RELATIONS, MONITORING & TRAINING
- CRISIS COMMUNICATIONS
- ISSUES MANAGEMENT
- COMMUNITY RELATIONS
- SPEAKERS BUREAU & PRESENTATIONS
- CORPORATE GIVING
- EVENT PLANNING
- GROUNDBREAKINGS & GRAND OPENINGS
- ADMINISTRATIVE SUPPORT
WHY KCS|PR?
KCS|PR has a proven track record of helping clients build strong relationships, better brand recognition and a solid reputation. Our team is professional, reliable, experienced and connected. From site selection and permitting through ongoing reputation management, KCS|PR provides communications solutions for every stage.
HOW DO WE DO IT?
We can help you identify the people, processes and entities most vital to your success. By understanding your stakeholders and environments, you can build better relationships with greater trust – and therefore communicate with greater effectiveness.
WHO HAVE WE PARTNERED WITH?
Cheniere Energy, Refinery Terminal Fire Company, Corpus Christi Regional Transportation Authority, City of Corpus Christi, M&G Resins, Buckeye Texas Partners, Flint Hills Resources, TxDOT, Direct Energy (CPL/WTU), & Walmart.
- PUBLICITY/PROMOTION PLAN
- STRATEGIC PLANNING & MESSAGE DEVELOPMENT
- BRANDING & GRAPHIC DESIGN
- MARKETING COLLATERAL & WEB CONTENT
- SPECIAL EVENT PLANNING & SUPPORT
- GRAND OPENINGS & SPECIAL ANNOUNCEMENTS
- MEDIA RELATIONS & SOCIAL MEDIA
- NETWORKING & SPONSORSHIPS
- OUTREACH & PARTNERSHIPS
- VOLUNTEER OPPORTUNITIES
- RESEARCH, FOCUS GROUPS & SURVEYS
- COST-EFFECTIVE ADVERTISING CONSULTING
- DIY SMALL BUSINESS MARKETING & PR RESOURCES
WHY KCS|PR?
At KCS|PR, we understand the need to make each dollar count when it comes to your marketing and advertising dollars. This is why our team specializes in creating cost-efficient campaigns that generate publicity, excitement and the brand recognition you need to be successful. We can work with you to develop a polished and vibrant promotional plan that is both cost-effective and gets results.
HOW DO WE DO IT?
KCS|PR knows every business has a story, and we want to help you tell yours. Together, we will identify your most recent newsworthy moments and how best to share with your audience. Our team will then assist with campaign ideation, design and collateral services, event planning and help you build your relationship through traditional and social media channels. KCS|PR can advise you on forming key partnerships, top networking and community involvement opportunities and can provide you with resources and training that help you continue your marketing and PR efforts with limited outside assistance in the future.
WHO HAVE WE PARTNERED WITH?
American Bank, Lamar Park Shopping Center (Lighting of Lamar Park), Corpus Christi Regional Transportation Authority, Refinery Terminal Fire Company, Walmart, WeldingHouse, Prospera Inc. Housing & Community Services, American Diabetes Association, City of Corpus Christi, Cheniere Energy, and more.
- PUBLIC PARTICIPATION
- MEETINGS, HEARINGS, FORUMS & WORKSHOPS
- STRATEGIC PLANNING & MESSAGE DEVELOPMENT
- MEDIA RELATIONS & MONITORING
- CONTRACT OVERSIGHT & COMPLIANCE
- SPEAKERS BUREAU & PRESENTATIONS
- NEWS RELEASES, NOTICES & ADVISORIES
- GOVERNMENT AFFAIRS
- GRAPHIC DESIGN SERVICES
- RESEARCH, FOCUS GROUPS & SURVEYS
- EVENT PLANNING & SUPPORT
- CRISIS COMMUNICATIONS & ISSUES MANAGEMENT
- ADMINISTRATIVE SUPPORT
WHY KCS|PR?
KCS|PR is professionally trained in public participation and is both DBE and HUB certified. Our team is deeply-rooted in and knowledgeable about the Coastal Bend community and has experience working with affected property owners, planning and facilitating workshops, public meetings and open houses. We have successfully served as the public involvement lead for a number of major projects in transportation, infrastructure and urban planning.
HOW DO WE DO IT?
Whether you seek to simply inform the public or closely collaborate with stakeholders, KCS|PR helps you communicate early and often. Together, we determine the level of engagement and public participation techniques right for your project. We can help you in all phases – from stakeholder identification to designing and posting notices and advisories. Our team can also coordinate logistics, provide facilitation services and offer staff support for public involvement activities.
WHO HAVE WE PARTNERED WITH?
Corpus Christi Regional Transportation Authority, TxDOT, City of Corpus Christi, Chaparral Street Phase II (Bond Project), Plan CC Comprehensive Plan, Wastewater Management Plans, Environmental & Feasibility Studies, Design-Build Projects, and more.
- EVENT PLANNING & PROMOTION
- BRANDING & MARKETING COLLATERAL
- GRAPHIC DESIGN SERVICES
- BOARD RETREAT FACILITATION
- COMMUNITY INVOLVEMENT & NETWORKING
- MEDIA RELATIONS, PSAS & STORY-PITCHING
- SOCIAL MEDIA CAMPAIGNS
- RESEARCH, FOCUS GROUPS & SURVEYS
- DONOR RELATIONS & RECOGNITION
- SPEAKERS BUREAU & PRESENTATIONS
WHY KCS|PR?
At KCS|PR, we know that non-profits have a hard time justifying Advertising & PR spending. But many of our clients and staff can tell you, putting it into your budget can be the biggest factor that determines whether revenue remains flat this year or grows exponentially. With skilled PR placement and creativity, a little spending can go a long way! KCS|PR can help non-profit clients build their brand, secure media coverage and strengthen relationships with the public and donors.
HOW DO WE DO IT?
Our team has direct experience in non-profit marketing and can help you create exposure opportunities and plan special events that will drive your ability to secure dollars and further your impact. We can help you form media partnerships, create excitement and buzz around your brand and event, and secure media coverage. Our team will also create PSA’s and polished designs and communications that will increase your credibility, profile and help your organization show itself to its very best advantage. KCS|PR can advise you on partnerships and networking as well as help you understand the individuals, entities and processes most vital to your success.
WHO HAVE WE PARTNERED WITH?
Food Bank of Corpus Christi, Ingleside Rotary, Boar’s Head and Yule Log Festival (First Christian Church), American Diabetes Association, Women’s Shelter of South Texas, Junior Achievement, Society for Human Resource Management (CCHRMA), Big Brothers Big Sisters.
DOREEN M. HARRELL
OWNER | PRESIDENT
Head honcho, queen bee, boss lady – whatever you want to call her, Doreen is the new owner and president of KCS|PR. Acquired in November 2016, Doreen has been serving clients and helping run the agency for 10 out of its 15 years in business. She’s been an active PR professional in the local business community since she graduated from Texas A&M University-Corpus Christi in 2003, Go Islanders! In 2014, Doreen made a commitment to her craft and industry by becoming Accredited in Public Relations and earning a certificate in [the art of] Public Participation. She is also a graduate of Leadership Corpus Christi, Class XLIV (The BEST Class Ever!) and truly believes she is “blessed beyond measure” as a business owner, wife and mother. Doreen is a self-proclaimed foodie, loves spending time near the water and traveling with her family. In her work, she strives each day to provide clients with the strategic partnerships that will lead to meaningful engagement and measurable outcomes.
#PRpro #ProudMama #IslanderForever
KARA RIVAS
PUBLIC RELATIONS &
MARKETING ASSISTANT
Kara is the newest member to the KCS|PR team and she’s ready to jump into Public Relations head-first (she’s a serious brainiac)! She earned her BBA in Marketing (not the same as PR) from Schreiner University and an MBA from Houston Baptist University. In school, Kara kept spirits high as a cheer captain, was an active member of the Integrated Marketing Committee, and assisted with New Student Orientation programs. Kara returned to the Coastal Bend in 2016 to help launch a family start-up company. “And though she be but little, she is fierce,” is one of Kara’s favorite quotes, and it reigns true for her. In her spare time she binge watches Disney movies, loves eating French fries, and helps lead a local cheerleading squad.
#PRorMarketing #DisneyPrincess #CarSinger
NICOLE R. WOOLBRIGHT
PUBLIC RELATIONS ASSOCIATE
Girl Friday, mind reader, right hand – she’s a woman of many talents. Nicole started with KCS|PR in August 2016 and is responsible for basically doing it all: bookkeeper, office manager, PR assistant, courier, advice giver, etc… Nicole has an adventurous spirit which mixes well with the fast-paced environment that public relations is notorious for. Upon graduating from Thomas Edison State College in 2013, she received the Arnold Fletcher Award for achieving her BA in English through non-traditional methods (just another sign that she’s not cookie-cutter). After graduation, she spent a year teaching English in the mountains of Honduras to elementary-aged students. After arriving back in the states, she began working as a youth director at her local church, where she supported and counseled young people in the community. Nicole’s motto in life is “work hard, play hard,” giving her a balanced approach to life making her equally fun and successful. She loves living in the Coastal Bend, and spends her free time exploring new adventures with her brand-new husband and spoiled-rotten husky.
#PRNewbie #HuskyMomma #ManyHats
Community Connections
KCS Public Relations wants to share the love! We want the services we provide to our clients to Do More, Go Further and Make an Impact.
Setting us apart from the crowd is a truly unique giving program, KCS Community Connections, which takes a portion of clients’ annual spending and pays it forward to a local non-profit organization each year. This year, KCS|PR is committed to donating 1% of all client spending to a local non-profit organization. Our clients will help us determine the beneficiary and as we grow, the annual percentage we contribute will also grow! Stay tuned for more information on the establishment of KCS Community Connections.
SOCIAL MEDIA
READY TO GET CONNECTED?
CONTACT US
LET’S CHAT OVER COFFEE!
When Communication Matters, we can provide strategic counsel, public relations planning and implementation support.
